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Rusty Radiator Awards


Awarding the Rusty Radiator Award to fundraising campaigns focused on stereotypes and the Golden Radiator Award to fundraising campaigns creating engagement through knowledge and creativity.

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Rusty Radiator Awards


Awarding the Rusty Radiator Award to fundraising campaigns focused on stereotypes and the Golden Radiator Award to fundraising campaigns creating engagement through knowledge and creativity.

We're messing with you. There's no such thing as charity actors. But in our video, did you recognize stereotypes frequently used in fundraising campaigns? Hunger and poverty is ugly, and it calls for action. However, we need to create engagement built on knowledge, not stereotypes. Why?

We need to change the way fundraising campaigns are communicating issues of poverty and development. This is why we are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award. An international jury nominated eight videos, and the winners are now elected through an internet poll.

...and the winner is:

  • The Rusty Radiator Award goes to... Child Fund with "Will you be my sponsor?".
  • The Golden Radiator Award goes to... SYPO Microfinance with "Jessie J Lipdub".

Congratulations!

If you have comments, please contact us!

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Rusty Radiator Award


The Rusty Radiator Award is given to fundraising campaigns focused on stereotypes alone.

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Rusty Radiator Award


The Rusty Radiator Award is given to fundraising campaigns focused on stereotypes alone.

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Golden Radiator Award


The Golden Radiator Award is given to fundraising campaigns creating engagement through knowledge and creativity.

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Golden Radiator Award


The Golden Radiator Award is given to fundraising campaigns creating engagement through knowledge and creativity.

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Jury Members


An international jury has nominated eight videos for the Rusty Radiator Award and Golden Radiator Award and YOU get to decide the winners .

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Jury Members


An international jury has nominated eight videos for the Rusty Radiator Award and Golden Radiator Award and YOU get to decide the winners .

Linda Raftree

Linda Raftree

Linda Raftree

Linda Raftree has worked at the intersection of community development, participatory media and ICTs since 1994. She is the co-founder of Regarding Humanity; an initiative working to change how NGOs, social movements and the media represent "the poor." She has worked on research, strategy and new technology initiatives for Plan, UNICEF, Rockefeller Foundation, mEducation Alliance, and MasterCard Foundation. Linda co-founded Kurante consulting and serves on the boards of the Kiwanja Foundation (creators of FrontlineSMS) and the International Center for Advocates against Discrimination. She coordinates Technology Salons in New York City, blogs at ‘Wait… What?’ and tweets at @meowtree

Linda is really excited to be part of the jury for the Rusty Radiator awards, as she sees highlighting some of the worst and best examples of charity videos as a good way to generate discussion around ethical representation of "the poor" in the media, advocacy and fundraising work. This discussion can open the door to a wider conversation on a broader set of issues and attitudes that need to be addressed in the aid industry as a whole.

Linda Raftree
blog: lindaraftree.com
twitter: @meowtree


David Girling

David Girling

David Girling

David Girling is a Lecturer and Director of Research Communications in the School of International Development, University of East Anglia, UK. His main research focus is on social media and international development. David is particularly interested in how international NGOs utilise videos for fundraising and advocacy and recently compiled his Top 20 International Development videos (http://social-media-for-development.org/top-20-international-development-videos/), which is why he was delighted to be invited on to the Rusty Radiator Judging Panel. He teaches on the MA Media and International Development (http://www.uea.ac.uk/study/postgraduate/taught-degree/detail/ma-media-and-international-development).

Blog: www.social-media-for-development.org
Twitter: @socialmedia4D


Jason Mulongo

Jason Mulongo

Jason Mulongo

Jason is a young, fun loving, bright-minded individual who is passionate about providing quality education across Africa for all. With a strong background in Aeronautical Engineering, reaching for the skies is something he has no problem with. At age 19 he founded his first company which has grown into Funda Online - an entity that focuses on building mobile and web applications for the academic and social development of learners. His passion for sharing has led him across the globe in of search of answers to global problems. With a good mind for analysis and a big heart for development he is an excellent candidate to the jury of the SAIH Rusty Radiator Awards.


Teddy Ruge

Teddy Ruge

Teddy Ruge

Born in Masindi, Uganda, Teddy grew up in Uganda, Kenya and the United States and now lives in the Canada and the US. As a technology enthusiast, Teddy Ruge writes and speaks extensively about Africa's current renaissance driven by technology, youth and the Diaspora. He is a frequent contributor to several online publications including CNN, Globe and Mail, Wall Street Journal, The Guardian and he is the host of the digital Continent Podcast on iTunes.

Teddy Ruge is a cofounder of Project Diaspora; an online platform for mobilizing, engaging and motivating members of Africa Diaspora to engage in matters important to the continent's development. He is also a cofounder of Hive colab - Uganda's first technology incubator and co-working space - who provide a really cool co-working and incubation space in Kampala, Uganda. He is the funder of UMPG, Itd., - an agricultural value-added exporter in his hometown of Masindi, Uganda - because, as he puts it, "Africa's agricultural sector shouldn't stop at raw materials exports".

In 2010 he launched Villages in Action; the first social media powered, live-streamed conference from a village, to mark the 10th anniversary of the Millennium Development Goals. In 2011 he was awarded the White House Champion of Change for his work to bring change to his East-African community.

You can follow him on Twitter: @tmsruge."

Caitlin Chandler

Caitlin L Chandler works in international public health, with a focus on young people, HIV and human rights. She was the founding Director of the HIV Young Leaders Fund, and has previously worked or consulted for UNAIDS, the Global Youth Coalition on HIV/AIDS, aids2031, the Asia Pacific Network of People Living with HIV, and Youth Voices Count. Caitlin is also a contributor to the online site, Africa is a Country, "the blog that's not about famine, Bono, or Barack Obama." She is currently based in Addis Ababa, Ethiopia. After years cringing at the fundraising campaigns of some nonprofits, she was motivated to contribute to the Rusty/Golden Radiator Awards to help spark public dialogue on issues around media, aid and development.

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Why Donate


Stereotypical imagery is hurting both the cause and the people being portrayed. It's taking away people's dignity and agency, while creating apathy instead of action amongst people in the rest of the world.

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Why Donate


Stereotypical imagery is hurting both the cause and the people being portrayed. It's taking away people's dignity and agency, while creating apathy instead of action amongst people in the rest of the world.

Why donate your stereotypes?

We're messing with you. There's no such thing as charity actors. But in our video, did you recognize stereotypes frequently used in fundraising campaigns?

Hunger and poverty is ugly, and it calls for action. However, we need to create engagement built on knowledge, not stereotypes.

Do you remember the first time you heard about people starving? That initial feeling of shock, and then after having seen the same pictures on TV over and over again, it turned into little drops of apathy.

Stereotypical imagery is hurting both the cause and the people being portrayed. It's taking away people's dignity and agency, while creating apathy instead of action amongst people in the rest of the world.

We like aid. It often works. Still, aid in itself is not enough, and fundraising campaigns rarely reflect upon this. Fundraising ads give you the impression that a few cents is all that is needed. This simplifies the issue of poverty. At the same time it distracts attention away from how western countries policies can have a negative impact.

We need to change the way fundraising campaigns are communicating issues of poverty and development. This is why we are awarding creative fundraising campaigns with the Golden Radiator Award, and stereotypical campaigns with the Rusty Radiator Award. An international jury nominated eight videos, and YOU get to decide the winners by VOTING NOW! Winners will be announced 10th of December.

This is how fundraising campaigns can become better:

  • Let people tell their own stories.
  • Tear down stereotypes, concentrate more on what makes us equal, rather than our differences. See for instance Mama Hope's Women of Nyamonge and African Man videos.
  • Remember it's not about what you think people should want or have or do. If you wish to help someone it should be based on their wishes and needs. A great spoof on this is Tim's revolutionary new one-to-one campaign to Blend out Poverty.
  • Be creative! For instance by using humor, people are triggered to think for themselves and motivated to act, without us having to tell them to. Campaigns like Radi-Aid: Africa for Norway and What has aid ever done for anyone? have received massive attention and got people talking. 
  • Don’t focus too much on the single story. With this we mean that too often fundraising campaigns tell the story of one nameless individual's person sad story. What we want to see is more information about why poverty exists, and what is our role in it? See for instance Glen, Gary and Ross - a film about land grab and the great spoof Drive Aid.

Checklist : lindaraftree.com/category/poverty-porn